Privacy Policy

PLC ERA Privacy Policy

Effective Date: January 2026
Last Updated: January 2026

PLC ERA ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our online store at https://plcera.com (the "Site") or make a purchase from us.

1. Information We Collect
We collect information to provide and improve our services:

  • Information You Provide: This includes your name, billing and shipping address, email address, phone number, payment information (processed securely via payment gateways like Stripe or PayPal), and any communication you send to us.

  • Information Collected Automatically: When you visit the Site, we collect certain device and usage data through cookies and similar technologies, such as your IP address, browser type, pages viewed, and how you interact with the Site.

  • Information from Third Parties: We may receive information from partners, such as updated delivery addresses from carriers or fraud risk assessments from payment processors, to fulfill orders and secure our services.

2. How We Use Your Information
We use your information for legitimate business purposes, including:

  • Fulfilling Your Orders: Processing payments, arranging shipping, and providing order confirmations and customer support.

  • Communication: Sending you transactional messages about your order, responding to inquiries, and (with your consent) sending marketing communications.

  • Site Improvement: Analyzing how our Site is used to troubleshoot problems, improve performance, and enhance user experience.

  • Security & Compliance: Protecting against fraud and abuse, and complying with legal obligations.

3. How We Share Your Information
We do not sell your personal information. We share it only in these limited circumstances:

  • With Service Providers: Trusted partners who perform services on our behalf, such as Shopify (our e-commerce platform), payment processors, shipping carriers, and email service providers. They are contractually obligated to handle your data securely and only for the purposes we specify.

  • For Legal Reasons: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests, or to protect our rights, privacy, safety, or property.

  • Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a part of our business.

4. International Data Transfers
Our business is global. Your personal information may be transferred to and processed in countries other than your own, including China (where our operations are based) and the locations of our service providers (e.g., Shopify’s servers). We ensure all such transfers are governed by appropriate safeguards (such as standard contractual clauses) and in compliance with applicable data protection laws.

5. Your Rights & Choices
Depending on your location, you may have rights regarding your personal information, such as:

  • Access, Correction, and Deletion: You can request to access, correct, or delete your personal data.

  • Marketing Opt-Out: You can unsubscribe from our marketing emails at any time using the link in the email.

  • Cookie Controls: You can manage cookie preferences through your browser settings or our cookie banner.
    To exercise your rights, please contact us using the details in Section 8. We will respond to your request within the timeframe required by applicable law.

6. Cookies & Tracking Technologies
We use cookies and similar technologies for essential site functions, analytics, and personalization. The table below summarizes their use:



Cookie Type Purpose Essential?
Strictly Necessary Enable core functions like shopping cart, checkout, and security. Yes. Cannot be disabled.
Performance/Analytics Help us understand how visitors use the Site anonymously. No. Can be managed via cookie banner or browser.
Functionality Remember your preferences (like language) for a better experience. No. Can be managed via cookie banner or browser.

7. Data Retention
We retain your personal information only as long as necessary for the purposes stated in this policy, or as required to comply with legal obligations (such as tax, accounting, or consumer law requirements). For example, order information is typically retained for at least 7 years for legal and accounting purposes.

8. Contact Us
For questions about this Privacy Policy or to exercise your data rights, please contact us at:

  • Email: info@plcera.com

  • Postal Address: Flat/Room 18, 27/F, Ho King Commercial Centre, 2-16 Fa Yuen Street, Mong Kok, Kowloon, Hong Kong

9. Changes to This Policy
We may update this policy to reflect changes in our practices or for legal reasons. We will post the revised policy here and update the “Last Updated” date. We encourage you to review it periodically.

This website is operated by KERNAL AUTOMATION CO., LIMITED, whose trading brand is PLC ERA.